Selling the night

They say nothing good happens after midnight, but in the case of creativity, that’s just not so. The night fosters a different kind of creativity: something urgent, spontaneous, carved out of necessity. Tracking the past, present and future of this complex, often contradictory dynamic. ‘Selling The Night’ explores what happens when this creativity influences wider culture and converges with everything from media, advertising, design and to gaming, fashion, hospitality, alcohol, beauty, tourism and far beyond. Also, as importantly, the implications of brands taking space within dance music as sponsors and supporters.